3 thoughts on “On being my own brand

  1. Layne Huber April 4, 2016 / 4:02 pm

    Probably one of the biggest things I would recommend, is don’t skimp out. Don’t put together some business cards in Word, and then get them printed for the cheapest price possible. It doesn’t cost too much extra to get something nicer, and that can make all the difference compared to a tissue thin piece of paper, the texture of which makes the skin crawl when you hold it. You don’t have to spend a fortune to get something that looks and feels nice.

    Also, don’t be afraid to brand yourself the way YOU want to branded. As an artist/writer, your brand needs to be a lot more personal, then say, a corporate brand does. It’s supposed to represent you, not an organization of 20 people. I’d also personally avoid using a picture of yourself everywhere as your brand. It’s ok to have have a profile picture of yourself, but an image of yourself in your website header, and your twitter feed header, and ect has always really struck me as tacky.

    If you ever want help, just let me know, and I’ll see if I can chip in in some way.

    • brainnoms April 5, 2016 / 1:01 am

      Thanks Layne! That’s super helpful! And yeah, I know this is pretty much your jam, so I’ve been thinking about maybe doing one of your coffee convo things. It unfortunately can’t be a huge priority for me at the moment, but I have been keeping you at the forefront of my mind as a resource when I think about it.

      • Layne Huber April 5, 2016 / 4:41 pm

        It’s totally my jam. That’s fine! You know where to find me. = )

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